Good news for the talented unknowns - the future of media is not the top 40, but the bottom 400,000 only stocked by the limitless shelves of the digital age.

Of course that means its going to get a whole lot harder to be the middleman - That 90% that RIAA and BPI members take is very quickly going to be redirected to real talent - the artists hidden behind the faceless corperations.

More choice, better value and better service - a customer dream, a middleman's nightmare. Wired 12.10: The Long Tail